Cookie Policy

Notice on the use of cookies



When you visit one of the websites of Schaeffler Automotive Aftermarket GmbH & Co. KG and companies in which Schaeffler Automotive Aftermarket GmbH & Co. KG, directly or indirectly, holds a majority interest (Schaeffler Group), information will be stored on your terminal device in the form of a so-called “cookie”. Cookies are small text files which enable analysis of the use of the website, record settings and data in your browser, as well as allow customizing website to your interests and displaying interest-based advertising on other websites. We do not collect any personal data by means of cookies unless you have expressly given us your consent to do so.

1. Types of cookies

Depending on their function and purpose, cookies can be divided into two categories: technically necessary cookies and optional cookies. There may also be so-called first-party cookies, which are cookies that we place as the operator of the website, and so-called third-party cookies, which are placed by a domain other than ours. In principle, any cookie can be removed by deleting the browser cache, thereby immediately losing its validity. 

Below you will find a list of all cookies that can be used on our websites as well as further information about their purpose, period of validity and type.


Technically necessary cookies

Technically necessary cookies are required so that you can navigate through our websites and operate the basic functions of our websites. Without these cookies, the use of the website may be limited. 
  • scf_cookielayer_storage    Keeps the information whether the user has confirmed the cookie hint. Period of validity: 30 day. Type: First-party cookie (local storage)
  • sparatcus-local-data    Contains information on controlling functions within the application. Period of validity: Indefinite validity. Type: First-party cookie (local storage)
  • bitmovinplayer_config    Determines the start bit rate for playing videos and stores other settings such as the audio volume. Period of validity: Indefinite validity. Type: First-party cookie (local storage)
  • currency    Stores the set currency. Period of validity: Until the session ends. Type: First-party cookie (local storage)
  • language    Stores the set language. Period of validity: Until the session ends. Type: First-party cookie (local storage)
  • selectedCountryId    Contains the selected country. Period of validity: Indefinite validity.Type: First-party cookie (local storage)

Optional Cookies

Optional cookies collect information about the use of our website, serve to optimise the website and allow the preparation of reports on probable interests and probable demographic characteristics of the visitors. They can also be used to offer targeted content that is relevant to the users and adapted to their interests. The latter information may be shared with third parties, such as advertisers.
  • _ga: Google Analytics and Google advertising features: this cookie enables us to analyse your use of the website through Google Analytics and ensures the functionality of Google advertising features. Serves the distinction of individual visitors. Period of validity: 2 years. Type: First-party cookie
  • _gid: Google Analytics and Google advertising features: this cookie enables us to analyse your use of the website through Google Analytics and ensures the functionality of Google advertising features. Serves the distinction of individual visitors. Period of validity: 24 hours . Type: First-party cookie
  • VASTUtil; totalcalls; totalcallstimeout: Used for communication between the advertising server and the video media player. The website operator does not use these cookies; however, they are placed through the video media player contain no information. Period of validity: Indefinite validity. Type: First-party cookie (local storage)
  • saamLocalstorage: Contains information about vehicles selected in the past. Period of validity: Indefinite validity. Type: First-party cookie (local storage)
In particular we inform you about the following services and cookies:


a) Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc. ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics uses cookies that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is transferred to a Google server in the USA and stored there. The storage of Google Analytics cookies and the use of this analysis tool are based on Art. 6 para. 1 lit. f DSGVO. As website operator, Schaeffler has a justified interest in analysing your user behaviour in order to optimise both our website and our advertising. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 Para. 1 lit. a DSGVO; the consent can be revoked at any time.

We have activated the IP anonymisation function on this website. As a result, your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before transmission to the USA. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on the website activities and to provide further services to the website operator in connection with the use of the website and the Internet. The IP address transmitted by your browser within the framework of Google Analytics is not combined with other data from Google.

You can prevent the collection by Google Analytics by clicking on the following link (Disable Google Analytics javascript:gaOptout(); ). An opt-out cookie will be set which will prevent the future collection of your data when visiting this website. Alternatively, you can also download and install the browser plug-in available at the following link: https://tools.google.com/dlpage/gaoptout. We point out that in this case you may not be able to use all functions of this website to their full extent.

More information about the Google Analytics Terms of Use and Privacy Policy is available at http://www.google.com/analytics/terms/gb.html or at https://policies.google.com/.


​​​​b) Google advertising features

This website uses the Google advertising features. Google uses cookies for the use of the described advertising functions. With the help of cookies, user behaviour can be analysed when visiting the website and then used, for example, for usage- and interest-based advertising. 

This website uses the Google Remarketing feature. It allows visitors to the website to be addressed with interest-based advertising when they visit other websites in the Google Display Network or use the Google Search and have previously visited certain parts of this website. The Remarketing Feature can place Google’s DoubleClick cookie.

When we conduct a communication/marketing campaign that targets online advertising, we use AdWords to display ads based on your likely interests and your use of this website with the help of Remarketing Feature. Depending on the goal of the advertising campaign, a so-called conversion cookie or cookie for Google advertisement preferences may be placed to track whether a user has seen and clicked on the ad.

Google Analytics advertising features, report to Google Display Network impressions as well as probable demographic characteristics and likely interests of the visitors to the website. Your probable demographics and likely interests are revealed by how you use our website and apps or by other companies who also use the Google Advertising Features to understand your likely interests. This information is stored in the cookie for Google advertisement preferences and in the Google DoubleClick cookie and may be transmitted to third parties, such as advertisers.

Google will not merge the IP address transmitted by your browser with other Google data. No personal data will be collected, transmitted or analysed.

The following link provides information about how to prevent the data collection by the Google advertising features: https://support.google.com/ads/answer/2662922

You can find more information about the Google advertising features and the used cookies as well as the privacy policy of the Google advertising features at: https://www.google.com/policies/technologies/ads/ or at https://policies.google.com/.


c) Facebook pixel 

This website uses the visitor action pixel of Facebook to measure conversion. This service is provided by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. The data collected is also transferred to the USA and other third countries. This allows us to track your behavior as a site visitor after you have been directed to our site by clicking on a Facebook advertisement. This allows us to evaluate the effectiveness of Facebook Ads for statistical and market research purposes and to optimize future advertising efforts.

The data collected is anonymous to us as the operator of this website, we cannot draw any conclusions about your identity. However, the data is stored and processed by Facebook, so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes, in accordance with the Facebook Data Usage Policy. This allows Facebook to enable the placement of advertisements on pages of Facebook and outside of Facebook. This use of the data cannot be influenced by us as a site operator. 

The use of Facebook pixels is based on Art. 6 (1) (f) DSGVO. As a website operator, Schaeffler has a justified interest in effective advertising measures including social media. Where consent has been requested (e.g. consent to the storage of cookies), processing shall be carried out exclusively on the basis of Art. 6 (1) (a) DSGVO; consent may be revoked at any time. 

You will find further information on the protection of your privacy in the Facebook data protection information: https://de-de.facebook.com/about/privacy/ .

You can also deactivate the remarketing function "Custom Audiences" in the Advertising Settings at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen . For more information you must be logged in to Facebook. If you do not have a Facebook account, you can disable usage-based advertising from Facebook on the European Interactive Digital Advertising Alliance website: http://www.youronlinechoices.com/de/praferenzmanagement/ .

d) YouTube with extended data protection 

Our website integrates videos from YouTube. The provider of the site is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. We use YouTube in enhanced privacy mode. This mode means that YouTube does not store any information about visitors to this site before they watch the video. The enhanced privacy mode does not necessarily preclude sharing information with YouTube partners. For example, YouTube connects to the Google DoubleClick network whether or not you are watching a video. When you launch a YouTube video on this site, it connects to YouTube's servers. This tells the YouTube server which of our pages you have visited. 
If you are logged in to your YouTube account, you allow YouTube to associate your browsing behavior directly with your personal profile. You can prevent this by logging out of your YouTube account.

Furthermore, YouTube can store various cookies on your end device after starting a video
save. These cookies enable YouTube to obtain information about visitors to this website. This information is used, among other things, to gather video statistics, improve the user experience and prevent fraud. The cookies remain on your device until you delete them.

After a YouTube video has been launched, further data processing may be performed
that are beyond our control. YouTube is used in the interest of an attractive presentation of our online offers. This represents a legitimate interest in the sense of Art. 6 (1) (f) DSGVO. If a corresponding consent has been requested (e.g. consent to the storage of cookies), your data will be processed exclusively on the basis of Art. 6 (1) (a) DSGVO; the consent can be revoked at any time.

For further information on data protection at YouTube, please refer to their privacy policy at: https://policies.google.com/privacy?hl=de .

e) Google Maps (with consent)

This website uses the map service Google Maps via an API. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. To ensure the privacy of this website, Google Maps is disabled when you first enter this website. A direct connection to Google's servers is only established when you activate Google Maps yourself (consent pursuant to Art. 6 (1) (a) DSGVO). This prevents your data from being transmitted to Google the very first time you enter the site.

After activation, Google Maps will save your IP address. This is then usually transferred to a Google server in the USA and stored there. As the provider of this site, Schaeffler has no influence on this data transfer after Google Maps has been activated.

More information on the handling of user data can be found in the Google data protection declaration: https://www.google.de/intl/de/policies/privacy/ .


2. Managing cookies

You can object to the use of cookies so that no cookies will be placed on your terminal device. This can be done, for example, by a corresponding setting in your Internet browser. However, we would like to point out that in this case you may not be able to use all functions of this website to the full extent.
If you want to deactivate individual cookies or services on our website, you will find the necessary information about the respective services in section 1 of this Cookie Policy. 

Below we have put together links that provide detailed information about disabling cookies in common browsers:
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We would also like to draw your attention to the deactivation page of the Network Advertising Initiative (http://www.networkadvertising.org/managing/opt_out.asp) and the deactivation page of the Digital Advertising Alliance (http://www.aboutads.info/choices).

If you have any questions about the Cookie Policy, please contact Dataprivacy@Schaeffler.com

Status: Version 1.0, 26.03.2020